THE PROBLEM

San Francisco’s Powell Street station is always crowded with people waiting for the cable car. The wait time is around an hour, Waiting in the rain or hot sun makes people bored and annoyed.

This problem is not only for tourists, but locals, as well. The Market and Post intersection is busy, so SF residents avoid passing through that area.

THE SOLUTIONS

1) Provide reservation system via mobile and tablet PC application.

The user can choose the date, time and station, and can purchase tickets. They can show their tickets via mobile phone or tablet screen when they take the cable car.

2) Place vending machine kiosk near the cable car station.

The visitors can get tickets and make a reservation using the machine. As with the app, they can choose the date and time they want.

SURVEYS

WHEN? SEP 26 ~ 28th, 2013
WHERE? Powell Cable Car station
TARGET? People who are waiting in the cable car waiting line.

CONCEPT

STRATEGY & APPROACH

Get Tickets anywhere you are and don't wait in line any more

- Select a Line (browse each line’s route before you choose a line) and the date

- Select a time and pay for the tickets

- Check your tickets

CHOOSE A LANGUAGE

San Francisco is one of the top 5 places to visit in the USA and around 30% of visitors use other languages than English.
Users have the convenience of choosing their own language.
This function enhances visitors’ experience while visiting San Francisco.

CAMPAIGN ( MOBILE APP & KIOSK + TICKET )